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"Who's
the Boss"
There is only one boss, and whether a person shines shoes for a living
or heads up the biggest corporation in the world, the boss remains the
same. IT'S THE CUSTOMER.
She is the person who pays everyone’s salary and who decides
whether a business is going to succeed or fail. And she doesn't care if
a business has been around for 100 years. The minute it starts treating
her badly or taking her
for granted, she'll put it out of business.
The boss, THE CUSTOMER, has bought and will buy everything you have or
will have. She's bought all of your clothes, your home, your car, pays
for your children's education and your vacations. She pays all of your
bills, and she
pays in exact proportion to the way you treat her. The man
who
works inside a big office building or plant might think he works for
the company that writes his paychecks, but he doesn't. He is working
for the person who buys the product at the end of the line. In fact,
THE CUSTOMER can fire everybody in the
company from the president on down. And she can do it simply by
spending her money somewhere else.
Some of the largest companies that had flourishing businesses a few
years are
no longer in existence. They couldn't or didn't satisfy THE CUSTOMER.
They forgot who the boss really is.
Here
is a PDF versions of the above, suitable for framing.
Most every employee at American Retail Supply has this up in
their office.
Feel free to print it out and use throught your store or
business. Once all of your team members accept who the boss
is,
your customer service will go through the roof! |
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