WAYMISH This quick and easy to read book has been a huge hit with our customers. I don't believe anything we have ever done has received the response that we've gotten from this little book. Here's what one customer said. "Your sales rep, Janet, was quick on her cranial "feet", accommodated me, and made the sale: The WAYMISH sale! She was living evidence of the sanity of that book, which I devoured the very day it arrived! Another customer, who manages strip malls, liked the book so much she bought 80. One for each of her tenants. Here’s an excerpt from WAYMISH. "Was caravanning back down from a rural town called Show Low in Arizona on a heat-bustin August afternoon and, by acclamation of the Hellman clan, stopped for a cooling ice cream. It was a weekend. It was hot. The Dairy Queen was swarming with families, kids, dads, lines of people. Ordered a sundae and forgot to tell the server I despised whipped cream. Mile-high slathers of white foamy whipped cream arrived mounted atop the Dairy Queen cup. "Can’t do that," I say. With no more than three seconds hesitation, the server held up the whipped cream sundae to the assembled crowd like a priest elevating a chalice and shouted, "One great sundae at half price!" The man knows how to solve problems, generate smiles, make an immediate bargain-priced sale and create positive PR for his company." Here's how the authors' suggest you use the book. Use these stories in brief staff and employee meetings. Have your people solve the problems. Have them volunteer answers and suggest better ways customers should have been served. Quick regular sessions like this will make your people aware of how pervasive the "WAYMISH bug" is... and how it bites even the biggest and best corporations. Most importantly, it will teach your people how valuable Lifetime Customers can be to your business... and the terrible cost of losing any customer. Where Did "WAYMISH" Come From? Joe Balli is an executive with Muscolino Inventory Services of Arcadia, California. While you and I sleep, his brave souls sally forth to monstrous supermarkets and small retail stores and count... count items, SKUs (stock keeping units), check shelf tags, prices and such. For accuracy these computer-carrying counters need to step up (literally) to see clearly what's on the top shelves. That requires small portable ladders. So Joe Balli hikes himself off to one of those gigantic warehouse club stores to shop for one hundred (100) portable two-step ladders. Entering the mammoth store, Joe approaches the first employee he sees and says, "I'd like to buy two-step ladders, a lot of them." "Aisle 8," the guy snaps. "Wa-wait a minute," Joe protests, "I mean I need a hundred." "Aisle 8," says the clerk over his shoulder and walks off. Disgusted Joe goes in search of a manager. Finds him. Turns on his charm and says cheerily, "Say... I'd like to buy about 100 small step ladders." "Aisle 8," points the manager. "No, No, No!" Joe protests, shaking his head side to side, "I mean I'd like to buy a hundred and maybe get some discount." "We don't discount," snarls the manager. Reaching out his hand in supplication Joe begs, "Listen! You order them from your base warehouse, bring 'em here on pallets and I'll get my truck to pick them up outside your building!" pointing through the doorway. "You don't even have to stock them!" "We don't discount. Not interested," mutters the manager and starts walking off. Totally frustrated Joe shouts, "Why Are You Making It So Hard... for me to give you my money??" Ray (the author) heard the story from Joe, lifted the first letters of that priceless phrase and W.A.Y.M.I.S.H. was born. I'm so sure you'll love this book that it comes with my double your money guarantee. If you don't think the book is worth it's $20.00 price, I'll send you your money back and give you a credit for $20.00 on anything from Lee Marketing Group.
But
What Good would all this be Without A No Hassle, I am so confident in this system, and so certain of your personal and business success that I’ll give you a 1-Year, full money back guarantee. That’s right; you can use this in your business, in your life for 1 year, and if your not 100% OVERLY SATISFIED send it back to me for an entire refund. ![]() |


