Chris Mullins’ Telephone Skills Cheat Sheet™

Proven Telephone Sales Skills, Strategies and Etiquette Tips You Can Use! From the Receptionist to Sales to Customer Service


1. The Telephone Greeting Is Your Friend
Did you know that in addition to your greeting servicing your prospective clients and established clients, it’s also your very own transition (switch) phrase? You’re busy, swamped and multitasking. Let’s say you’re in the middle of a tense moment you’ve got customers standing at the register, then the phone rings…
       
TRY THIS: First, I’m not saying it’s easy, but I am saying that the more you try the more you practice the faster you’ll be able to change behaviors and habits for yourself and for the customer, which is why we’re all here. Read on…
       
Picture yourself relaxing and refocusing your energy to the person that’s calling as you say the words in your greeting. By the time you get to “how can I help you?” you’re calm and now focused on the caller and not what happened before they called. “Thank you for calling The Best Retail Experience Ever, this is Cindy speaking how can I help you?”

2. Four Tips To Improve Your Telephone Sales Efforts
      
 a.) Use headsets. I don’t suggest that you go out and buy them without trying first. Once you select a vendor have them send you several different types and pass them around the office. Using a headset will save you energy and time, makes you more efficient, leaves your hands free, much more professional, easier on the neck.

b.) Catch your team doing something right, daily. Even the smallest improvements should be recognized.
       
c.) Encourage your team to catch each other doing something right, its positively contagious energy.
       
d.) Sales Talk™ - Talk about it! Share your successes in your morning during your 10-minute sales huddle. Talk about the numbers.  This is the fastest way to guide your team on how the telephone really is a sales, customer service and marketing tool. What gets measured gets done.

3. Take a Look in the Mirror
Get a mirror; a small one that you can put on your desk near your phone. The purpose is so you can see yourself each time you go to pick up the phone to remind yourself to SMILE before you pick it up. We all have moments that hit us when we’re tired or overwhelmed.
       
The mirror will remind you to shake it off before you get ready to be of service to the person on the other end of the phone. I have one on my own desk. Even if you don’t actually look at yourself in the mirror, it serves as a psychological trigger just by being on your desk next to the phone.

4. Check Your Posture! Go Take a Break!
       
Watch for your own internal warning signs that indicate you might need a break. Are you holding your head in your hands? Is your head on your desk? Are you slouching? The idea is to stand straight; it will help you to stay alive while you’re at the store, it will trick you into feeling fresh all day long and it will remind you that you need to be at your best even if you’re tired.
       
I also recommend stretching exercises. This strategy will help you to have the best tone possible and just the right rhythm while talking on the phone. Another important tip, that I do myself, when you’re feeling like you need a little more energy grab an apple in addition to going for a quick brisk walk even if inside the store. Continually find different things that you can do to challenge yourself to stay on top.

5. Objections Are Your Best Friends!
       
Keep a list of the most common objections you get, the most common questions you’re asked. Next to each one write the answer (after you’ve verified it’s the correct answer, of course). Now you have an objection cheat sheet! Last, but not least, PRACTICE! It’s great that you have your own cheat sheet, but you’ve got to practice using it. Ask a team member for help. Role-playing is a great way to get comfortable with how to answer objections.

6. How to Put the Caller on Hold            

a.) First, the idea is to not put the caller on hold and to have a good system in place that avoids that. That being said, here’s the correct way to do so when necessary… “Ms. Mullins, that’s a good question, may I ask you to hold on for a moment while I get you that answer?”
       
Then, WAIT for the caller to answer yes to you. “Thank you, Ms. Mullins, I’ll be right back.” When you come back to the phone say, “Ms. Mullins?” “Yes.” “Thank you so much for holding. The answer to your question is…”
       
b.) Another important thing to remember when putting folks on hold is let’s say that you need to transfer the call to Johnny, after you find out what the person was calling for repeat the example above then be sure to give Johnny all the details. “Johnny, Ms. Mullins would like to speak with you about XYZ. Then, Johnny gets to the call quickly and says, “Hello Ms. Mullins”, hello. “Ms. Mullins, Cindy tells me you’re calling today about XYZ.” Yes. “Terrific, let me be the first to welcome you to The Best Retail Experience Ever…”

Chris Mullins the Phone Sales Doctor™ and president of www.MullinsMediaGroup.com is a sales and communication expert with a special love for and focus on analyzing the sales presentation, how to use the telephone to “sell and market you.” Chris personally listens to and critiques Inbound telephone calls, provides mystery calling services and phone coaching with careful examination and analysis of what you’re doing right, what you need to fix and step by step “how to” fix it to improve your bottom-line.
       
Go To: www.GreatBottomLine.com for “Chris’ Money-Making Secrets Free Report.”  For more information call 603-924-1640.