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“How would you like to have me -- Dan Kennedy -- sitting in your office, waiting, on call, to leap to attention and give you my very best advice, answer, or strategy any minute you need it, day or night?” Dear Friend, I’m writing to you about a moneymaking “tool” extraordinaire, that I have invested 19 years in making. It is called “POWER POINTS”, and it is, by far and away, the most valuable and important “tool” or product of any kind I’ve ever brought forward, and I can’t wait to describe it to you in all of its glorious detail. But let me begin with its extraordinary guarantee: DOUBLE YOUR MONEY BACK. That’s right -- exclusively for my past and present customers, I’m providing a DOUBLE-your-money-back guarantee with this new “tool”. You will have a full TWO MONTHS to review it and profit from it. If you are not absolutely thrilled with it, eager to keep it, and eager to continue receiving certain benefits attached to it, you can simply return everything for a full cash refund of every penny you paid PLUS again that amount in “script” that you can use for ANY purchase with Kimble & Kennedy Publishing; for books, tapes, seminar attendance, or other products. I trust you to be fair. And I know you will rank this “tool” as the very best thing I have ever sold you AND the very best “bargain” you’ve ever gotten from me. But if you disagree, for any reason, you get your money back plus again that much toward other purchases. In all my years of publishing, I have NEVER offered such a guarantee. That should immediately tell you something about just how profitable reading this letter in its entirety, carefully, thoroughly, might be to you.
The problem: how to access
what I know The answer: Power Points. Let me explain how this “tool” was built. Two years ago, a very capable editor and organized-thinker, very familiar with my work, took everything we could find that I had said, taught, recorded, or written, published and unpublished, even consulting session notes, since 1975.......quite literally a trailer-truck full of “raw material”......and set out to edit out all the duplication, pull together all the “gems”, and get it organized into categories and disciplines, somewhat like an encyclopedia. It took her nearly an entire year of very dedicated effort. I invested a large sum of money in her efforts. Now I’ve been working with what she delivered, to make it even more useable and accessible. In total, 19 years of my experience and nearly 3 years of arduous labor have gone into assembling POWER POINTS for you. Here was my goal, my idea: At any time, for any specific purpose, you could go right to the proper place in this “tool” and get a quick, concise refresher -- what would Dan Kennedy think and say about this? So, let’s say you’re getting ready to go and give a speech, to persuade 10 or 10,000 to accept your proposition or buy your products. You could instantly yank me into the room and get a quick “download” of my best advice and strategies for group selling, platform selling, and public speaking. Or let’s say you’re putting together a new sales letter or advertisement, and you’re stumped on “the offer”. You get me to instantly “beam down” into the chair next to your desk and reel off my very best suggestions for building the most powerful, magnetic offers possible. Or, you’re about to get on the phone and negotiate a deal with a particularly difficult client. Blink your eyes like Barbara Eden and -- zap -- there I am, to go over a handful of key ideas about winning in negotiations. I’m at your beck and call. Anytime. As needed. As often as needed. Of course, some private clients do this now -- by getting me on the phone -- at $800.00 an hour. Or even flying in to see me. But you may not want to face consulting bills of $2,400.00, $4,000.00, $12,000.00 or more each month. I know you’ll really profit from the incredible convenience of being able to dip into my brain and pull out the appropriate “expensive experience” anytime you want to, just like I do. Many of my ‘students’ have been asking for a resource like this for years. Maybe you’re one of them. It’s finally here. Now you can keep me on the shelf right next to your desk, ask me a question any time you want to, and get an instant answer. (If you’ve profited at all from what I’ve provided to you so far, why wouldn’t you jump at this?) The birth of the $72,800.00 book. In fact, a quick story; what prompted the development of POWER POINTS in the first place: Three years ago, a long-time “student” and occasional client called me and said, “I’ve decided I’d like to have some kind of a reference of just about every piece of advice you’ve ever given out on advertising in one place. How much would it cost for you to go through all your files and notes and put it in one place for me?” After a bit of thought, I said, “Probably two full weeks.” At my in-Phoenix day rate for consulting, that’d run $72,800.00. Quite frankly, I knew it’d be a daunting, herculean project, so I quoted $72,800.00, certain, such a price would end the discussion. “As long as you don’t give it or sell it to anybody else,” he said, “go ahead and do it. It’ll probably be worth the $72,800.00 to me the first month I have it.” (Does that seem outlandish to you? Well, last week, I gave one of my on-going clients one strategy, in under 10 minutes, that he turned into over $17,000.00 in the very next 4 days -- very accurately measured.) After thinking it over, I refused the $72,800.00 fee and instead decided to assemble this resource and make it available to all my customers, at a much more affordable investment. And the giant project began, as I’ve already described. Oh, and by the way, his $72,800.00 would only have gotten him one-third of the complete POWER POINTS that I now have for you.....so you’re going to get a $218,000.00 “system”. (And yours will even be on a CD-ROM with a ‘search’ feature -- in addition to printed manuals, thanks to Michael Kimble.)
No fluff. No
filler. No fu-fu. What is a ‘Power Point’ anyway? A ‘Power Point’ is something so important, so critical, so pivotal that it alone can make or break the project, the marketing piece, the ad, the letter, the phone call, the presentation, the entrepreneurial plan of action. A ‘Power Point’ is something so useful, influential and effective it can resolve even a seemingly enormous problem, can break through paralysis of analysis, provide light in darkness to show you the best way out. A ‘Power Point’ is THE factor, the idea, the principle, the truth that makes THE difference between success and failure. In my new POWER POINTS Manuals, I’ve identified 979 of these Power Points, divided into 3 main categories: 1. Advertising, Marketing & Sales 2. Personal Achievement & Productivity 3. Entrepreneurship & Business Success ......but there are a gazillion sub-categories. Just for example, in “Advertising, Marketing & Sales”, there are sub-categories like: Headlines.....Offers..…Guarantees.....Consumer Psychology.....Multi-Step Marketing.....Lead-Generation…..Sense Of Urgency.....Positioning..… and many, many more. The POWER POINTS Incredibly Detailed Index Makes All This Work For You As If I Was Sitting Right There, Waiting To Instantly Answer Any Question The INDEX is darned near magical. Putting together the Index was almost as herculean a project as was doing everything else. This is a detailed, cross-cross-cross referenced, highly organized, easy to use Index, so you can get from question or topic to answers fast. Every Power Point is numbered, every page is numbered, and both sets of numbers are used in the Index. You can go to the Index and instantly find all my Power Points for:
You can go to the Index and instantly find all my Power Points for:
How “big” is POWER POINTS? As big as my career experience. I have consulted in over 176 different businesses, industries and professions, with clients ranging in size from less than a million dollars a year in sales to over a billion dollars a year in sales, and everything in between. My clients’ successful results have made me a marketing legend. I have built, bought, sold businesses. Created publishing and marketing businesses for $500.00 to $5,000.00 that have subsequently produced millions of dollars in sales. I have had enormous and embarrassing failures. I have private clients in continuing relationships as long as 10 years, customers and subscribers who’ve been with me as long as 15. I have faced hundreds of business problems, thousands of marketing challenges, turned losing projects into winners, multiplied profits and incomes, invented truly new and innovative methods and strategies, even revolutionized a few entire industries. Every ounce of all that experience, successful and unsuccessful, is condensed and included in POWER POINTS. POWER POINTS is so gigantic it can’t even be put in one volume! POWER POINTS will be delivered to you in three large volumes: the first volume, “Advertising, Marketing & Sales”; the second, “Personal Achievement & Productivity”; & the third, “Entrepreneurship & Business Success”. As
an option, in addition to the Manuals, you can also get the
entire POWER POINTS ENCYCLOPEDIA on a ‘fully
searchable’ CD-ROM. That means you can just pop
that little doohickey in your computer, type in a couple of key words,
and the CD-ROM instantly finds all the Power Points related to your key
words. Or, you can just click on the subject category or
individual Power Point(s) you’re interested in seeing. Remember: It Is Impossible To Be Unhappy With POWER POINTS, Impossible NOT To Profit Handsomely From This DecisionBack to the guarantee: anytime within 60 days, you can return everything you’ve received, get a 100% cash refund, PLUS that amount again in “credit” good toward any of my products, services, or seminars -- DOUBLE your money back! You Can Save BIG -- During This Introductory OfferSo right now, you can get the entire POWER POINTS SYSTEM for just $299.00….. a huge 50% discount from its initial retail price of $599.00. Or, order now and get the System Manuals AND the new CD-ROM for just $399.00, still a big 33% savings. Just As A Refresher -- How Profitable Is My Advice?You might put thousands of dollars in your pocket from just one use of POWER POINTS. Imagine what you might make by asking it a question everyday? Wake Me Up In The Middle Of The NightGo ahead: worry me endlessly with your questions. Poke me in the side and ask me questions all day long. Roll me over and ask me a question in the middle of the damned night. Like a circus sea lion who does a somersault every time a dead fish is waved over its head, I will leap to alertness, ready and eager to give you my very best ideas, advice and answers at a moment’s notice, any time, as often as you desire. That’s what owning POWER POINTS enables you to do. This really is THE ultimate Dan Kennedy product; if you’ve benefited from any of my products, then you must have this product. As Red Foxx Used To Say: “This Is The Big One!”I’ve never written a letter like this before and I’ll probably never write one like it again, where I work so hard, where I implore, plead, urge and push you to respond. This is THE Big One! This is THE “moneymaking power tool” you’ll use daily for the rest of your life, that you’ll be thanking me for over and over again, that will directly bring tons of money through your phone, FAX, mailbox and door. Please do not miss out on this. So, it always comes to this: there’s nothing left to say. I have done everything I know to do, to put you and POWER POINTS together. In fact, if there’s something I haven’t done (short of giving it away) that you think I should have done, I’d like to know about it. And if you do get POWER POINTS and you do not agree it is THE most powerful tool I’ve ever provided, agree it’s easily worth ten times its price and more, I definitely want you to return it for your double refund. It’ll be a huge mystery to me if you choose not to put POWER POINTS to work for you. Sincerely, Dan S. Kennedy PS: If you take my current $800.00 per hour rate, and figure it takes about 5 minutes to ask a single question and have me answer it, that breaks down to about $66 for one piece of advice. Use Power Points just 6 times and you’re ahead of the game. But that’s still “small potatoes”. Imagine what having “me” in a box, waiting to advise you anytime, instantly, can be worth over a year’s time! PPS: I just want to remind you that this was originally created as a resource for private clients. Then I decided to let just my Inner Circle Members have it. Maybe it still seems expensive to you, I’m not sure. But I can tell you that nearly 70% of all my Inner Circle Members snapped it up as soon as it was offered. This is certainly the most useful resource I’ve ever produced. If you go through the 979 Power Points in all three Volumes once, from beginning to end, you’ll not only immediately uncover ways to boost your sales and income or solve nagging business problems, but you’ll be “hooked”....you’ll see how useful it is, and you’ll want to keep it close by, and keep going back to it time and again for instant advice. This is the next best thing to having me there in person.
But
What Good would all this be Without A No Hassle, I am so confident in this system, and so certain of your personal and business success that I’ll give you a 1-Year, full money back guarantee. That’s right; you can use this in your business, in your life for 1 year, and if your not 100% OVERLY SATISFIED send it back to me for an entire refund.
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